3 min read
Coated vs. Uncoated Paper Stock: Which is Best for Your Project?
Compare coated and uncoated paper, including gloss, matte, smooth, laid, and linen finishes for print projects.
Resources for Your Next Print & Marketing Project
Follow a practical guide when you have a task to complete, or explore ideas for your next print and marketing project.
Guides & Checklists
Step-by-step instructions and downloadable help for preparing your project.
Print File Preparation
How to prepare your artwork for printing
Follow simple steps to set up your design, use clear images, avoid unwanted white edges, and save a PDF for BLDC to review. Your job instructions come first.
Read the artwork preparation guideIdeas & Insights
Explore print and marketing articles by topic. Start with a selection below, or search the full article library.
Browse all ideas and insightsPaper, Printing & Finishing
Compare paper, formats, and finishing options before planning your next print project.
3 min read
Beyond the Basics: Advanced Print Finishes to Elevate Your Brand
Compare embossing, debossing, foil stamping, raised spot UV, and custom die-cutting for your next print project.
3 min read
How Booklets Can Elevate Your Marketing Strategy
Use booklets to explain services, present products, share guides, promote events, and direct readers to a next step.
Direct Mail Planning
Plan the message, timing, and next step for your next mailing.
3 min read
Winning Attention with Direct Mail That Works
Plan direct mail with a clear message, relevant audience, tactile details, and a practical way to measure the response.
3 min read
6 Ways to Plan and Improve Your Direct Mail Campaigns
Plan direct mail content, design, value, distribution, and follow-up, then evaluate costs and responses.
3 min read
Finding the Right Frequency of Postcard Marketing
Choose and test a postcard mailing schedule based on your audience, purpose, budget, and observed results.
Signs & Event Displays
Prepare banners and event materials around where people will see and use them.
3 min read
Utilizing Personalized Banners To Drive Foot Traffic for Small Businesses
Plan readable banners around your audience, location, promotion, and brand identity.
3 min read
5 Ideas to Make the Most of Your Trade Show or Event
Plan your trade show goals, booth, promotion, lead collection, and printed follow-up materials.
Marketing Planning & Online Ordering
Keep your brand consistent, make reordering easier, and connect your marketing channels.
7 min read
Why Brand Consistency Is the Quiet Engine Behind Every Growing Business
A brand guide isn't a document for designers, it's the system that makes every touchpoint feel like one trustworthy business. Here's why consistency wins and how to build a guide that actually gets used.
9 min read
Is an Online Print Portal Right for Your Business?
When reordering brochures, business cards, and branded materials turns into a maze of emails, old files, and version mixups, an online print portal can bring order to the process. Here is how to tell if your organization has outgrown informal print ordering.
9 min read
Print and Digital Marketing Work Better Together: Here's Why
Print and digital marketing are not competing choices. When each channel plays the right role in a coordinated strategy, they create a stronger customer journey and better results.
7 min read
StoryBrand Websites: The 5-Second Test Every Home Page Must Pass
Does your website clearly state what you do, how it helps your customer, and how to buy within 5 seconds? Here is how to fix it.
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Browse every article with search, topic filters, and pagination.
Browse all articles