A flyer can give someone useful information and a reason to get in touch. A QR code adds a convenient path to a relevant digital destination. The important question is what visitors can do once they arrive, and how that step fits the rest of your marketing.
Give Print a Clear Digital Next Step
BOOST. is our coordinated approach to digital marketing, websites, lead capture, print, and direct mail. A brochure, door hanger, postcard, or business card can include a QR code that opens a campaign landing page. smartPRINT serves a different purpose: it is a branded collateral ordering and reordering portal, with separate access and permissions for multiple locations.
When someone scans your brochure, the QR code opens a page. The scan alone does not reveal their identity or phone number and does not authorize an SMS. To become an inquiry, the visitor needs to submit their contact details. Automated email or SMS follow-up also requires appropriate consent and a configured workflow. Staff notifications and campaign attribution depend on the integrations and tracking in place.
What a Dynamic QR Code Can Do
- Both static and dynamic QR codes can open a landing page. Neither captures a visitor's contact details by itself.
- A dynamic QR service can let you change the destination without reprinting, subject to the service and configuration.
- Configured tracking can help measure scans and page visits. A scan is not the same as an identified lead or a sale.
- A submitted form with appropriate consent can begin a configured follow-up workflow. Test delivery and attribution before launch.
An Illustrative Customer Journey
Imagine a real estate agent's brochure in a Mount Pleasant coffee shop. A reader scans the QR code and opens a page with listing details. If they choose to request a tour, they submit their details and the appropriate consent. A configured workflow can then acknowledge the request and notify the agent. This is an illustrative example, not a client result.
Each step has a purpose: the brochure introduces the offer, the page explains it, and the form lets the visitor choose to respond. BOOST. coordinates that journey. smartPRINT can support repeat orders of the approved brochure.
Want to connect your print with a clear digital next step? Let's review your printed materials, landing page, inquiry form, consent, and follow-up plan as part of BOOST. If your team needs easier collateral ordering and reordering, we can also discuss smartPRINT.
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