Summer offers dozens of opportunities for your company to connect with customers!
Creative campaigns are one of the best ways to engage customers and inspire them to purchase from you. Why not try discounts and promotions centered around unique holidays?
Research suggests special-day-themed discounts can receive a more favorable response than otherwise identical discounts without that theme. Choose a theme that fits your business and offer. Here are eight ideas for your summer direct mail.
8 Creative Summer Special-Day Promotion Ideas
1. National Donut Day: First Friday in June
Who wouldn’t be motivated by a sweet incentive?
Try mailing coupons that read “Bring in this coupon for a free donut with purchase!” to draw customers to your store.
2. Customer Thank-You Day: Choose Your Own Date
This is a great time to reinforce connections with existing customers.
Mail out a card from your company thanking your customers for their loyalty and choosing to use your services!
You could even add a discount code (ex., THANK-YOU-5) to nudge them toward another purchase.
3. National Children’s Day: Second Sunday in June
A day to celebrate kids should always be celebrated!
Let your customers with families know you’re supporting them and appreciate them by doing something fun for their kids.
You could include a kids’ craft or coloring page in your mailing packet and information about a sale on any kid’s clothing, decorations, bedding, toys, or games your company might sell.
4. June 22nd- Positive Media Day
This is an excellent opportunity to bolster your company’s social media presence!
Mail out a flier celebrating Positive Media Day and encourage customers to follow your company’s accounts.
You could also introduce a “challenge” for customers to make a funny or uplifting social media post and use your company’s designated hashtag along with #positivemediaday to be entered into a giveaway!
5. June 27th- National Sunglasses Day
There are a couple of ways you could get creative with this day.
You could try offering a free pair of branded sunglasses to each customer that stops by, offering a discount for each customer that comes into your store wearing their sunglasses, or an online coupon code such as SUNNIES-10 for 10% off.
6. July 12th- National Simplicity Day
Embrace the simple things at your company with this holiday, and encourage customers to do the same by offering a sale price on the “basics.”
A great way to do this is to create an “essentials” bundle or package of different services and products at a discounted price. Consider sending direct mail that uses the tagline “Keeping it Simple with a National Simplicity Day Sale” or something similar.
7. July 15th- National Give Something Away Day
In honor of Give Something Away Day, you could give something away to your customers!
Research suggests a zero price can make an offer especially attractive beyond the price reduction alone.
An easy example would be a BOGO (buy one, get one) sale or simply including a product of lesser value as a “gift” with any purchase made on that day.
8. August 8th- National Dollar Day
Celebrate National Dollar Day with a branded postcard featuring a prominent “$1 off” offer for products or services purchased that day.
Go ahead and use some of these ideas, or create your own, to celebrate unique holidays and engage your customers with your direct mail this summer! And when you are ready to print, give us a call.
Ready to turn a campaign idea into a printed mailing? Explore BLDC’s direct mail services.
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