Your home wouldn’t be complete without the paint, and print projects also come alive when you add beautiful finishes.
Binding is a necessary step for compiling multi-page documents, and you have many options to work with. Here is a quick reference guide of several formats that might be a good fit for your project.
Every curveball starts as a fastball – until it dives out of range as it approaches the plate.
The story of the curveball started in 1863 when two friends were throwing seashells on a beach in Brooklyn. Young pitcher William Cummings noticed shells curving in the air and wondered, “what if I could make a baseball move like that?”
Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design.
The raw material that words represent is more than just semantics, and graphic artists have many options for exploring the power and symbolism of unique words in design.
Here are three ways you can weave words into the visual elements of your design.
Every person has go-to brands for the things they buy – from their car and their phone to their coffee, cosmetics, or slippers.
And behind every brand is a company people know and love. When you want to attract people to your brand, it starts with building the personality of your business. Successful companies give people hope or a vision: their brands represent a cultivation of we could be.
More than 40 years ago, Dale Miller conducted a study that compared two groups of executives.
One group was identified by their colleagues as highly effective and ready for promotion. Individuals in the other group initially seemed promising but were later deemed unready for an advanced role.
Have you ever heard the expression, “a picture paints a thousand words?”
It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or design specialist, it is important to employ tactics that add power and clarity to your communication.
In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to reality while remaining sensitive to the challenges of this era.
Today’s consumers appreciate businesses that prioritize people over products. Research by consumer authority Mintel has shown that as many as 56% of Americans will stop buying from brands they believe are unethical. Additionally, in a global survey, 91% of consumers reported they were likely to switch to a brand that supports a good cause, given similar price and quality.
Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter?
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time.
There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a bit cozier. No problem! A strategic targeted digital ad whisks across their screen on move-in day.
Have you ever run your hand over an antique, textured wallpaper?
With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imagination as it is to your fingertips.