Printing

Printing

Breaking Down the Buyer’s Journey

The buyer’s journey lays out the process the buyer takes when buying a product or service. Understanding this journey allows you to be better prepared to meet your customer’s needs each step of the way. 

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4 Print Marketing Materials to Increase Your Sales

Print marketing is a valuable tool to increase your sales.

It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material.

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5 Key Trends in Direct Mail for 2022

In a world of online and virtual marketing, direct mail promotions are still going strong.

According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts.

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7 Direct Mail Strategies Based on Social Media

Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world.

With that said, there are some things to learn from social media when producing direct mail. Take a look.

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