Print marketing is a valuable tool to increase your sales.
It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material.
In a world of online and virtual marketing, direct mail promotions are still going strong.
According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts.
Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world.
With that said, there are some things to learn from social media when producing direct mail. Take a look.
We all want to be remembered, and those who succeed know one thing: Consistency is the key.
The digital marketing age has become an essential component of any company’s marketing strategy.
Although we find many of our clients and customers online, we must not forget the importance of having a non-digital marketing strategy and getting out face-to-face with our potential clients and customers.
Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all around, there are many things you probably didn’t know. Check out these seven facts about offline marketing.
Business cards are a business staple.
These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base.
You might think that web design is entirely different from direct mail marketing.
But there are many things web and offline print marketing designers can learn from one another.
Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.
Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.
In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.
And it’s also about teamwork in marketing—using online and offline tools to promote your business.