Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.
Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.
In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.
And it’s also about teamwork in marketing—using online and offline tools to promote your business.
You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.
Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail.
A unique selling proposition, or USP, differentiates your business from your competitors. It helps you stand out and is why customers decide to buy from you over competitors.
Both direct mail—the printed word—and websites are essential in promoting your business.
So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look.
The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign.
There’s a common misconception in marketing the more elements on the page, the better the marketing.
But, that’s not the case.
White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.
You know you need to do direct mail.
ou know you need to do direct mail.
After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent.
One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis.
In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar techniques get ignored entirely.