Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations?
Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business.
The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life.
Business hasn’t been excluded from that effect.
That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can help, and you’re available for them.
In a world besieged by digital noise, there is something refreshing about collecting your mail.
Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures.
Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel.
It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.
Presidential campaigns are a time when passions run high and candidates jostle for the spotlight.
Avid supporters of each candidate put signs in their yards, wear buttons, or put stickers on their bumpers. Politicians who use simple, repeatable slogans have a higher success rate and a longer shelf life in the public square. Can you finish any of these popular mantras?
It happens.
The design deadline looms, your mind is adrift, and your page is blank. How can you generate creativity and move out of this slump? Two resources to leverage are your time and your team.
For every Olympic Games, there has been an accompanying logo that brings a unique identity to that particular year while allowing the host country a special place in the global spotlight.
Your brand is often the key to growing and keeping your customer base.
A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to print-based marketing. This is why it is essential to make sure your brand is in tip-top shape!
When Brendan Kane scheduled a Fox Business interview, he never planned to bag a presidential candidate.
Kane, a social media influencer strategist, thought his Kennedy show interview was simply another media spot. Until he landed in the green room with Democratic presidential candidate John Delaney. Kane later admitted he didn’t even know who Delaney was – he just wanted to have a good conversation. But as they visited about their lives and interests, Delaney was quickly drawn to Kane’s magnetic, genuine personality.
When facing a life or death decision, do you think the opinions of others would affect your behavior?
Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from the vehicles you drive to the candidates you vote for. But surely some of that superficiality would fade in more critical situations, right?