A unique selling proposition, or USP, differentiates your business from your competitors. It helps you stand out and is why customers decide to buy from you over competitors.
Both direct mail—the printed word—and websites are essential in promoting your business.
So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look.
Clutter can be detrimental to your success.
A messy desk and office may seem normal, but it is a problem that can make you less successful.
Burnout is extreme fatigue often caused by work-life imbalance and a lack of social support.
According to Ohio State University, burnout can cause extreme physical and mental exhaustion and has been connected with many health risks, including early mortality, depression, coronary heart disease, and type 2 diabetes.
It’s an exciting time. You have a new product or service, and you want to let the world know.
Here are some tips to help you succeed.
The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign.
It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.
But a business needs to have at least eight printed marketing pieces to be successful and leave its mark.
Great leaders motivate employees to be productive to reach personal and shared goals.
hey increase employee happiness, engagement, and retention. Great leaders lead to company success by growing sales and profits. Leaders are not born but made through hard work and experience. Find out how you can become a better leader.
There’s a common misconception in marketing the more elements on the page, the better the marketing.
But, that’s not the case.
White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.
It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?
According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.”