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10 Ways to Show Appreciation to Your Employees

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?

According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.”

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8 Direct Mail Mistakes to Avoid

You know you need to do direct mail.

ou know you need to do direct mail.

After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent.

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Increase Your Marketing Efforts with Print

One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis.

In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar techniques get ignored entirely.

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How a Target Audience Can Save You Money

A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns.

Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money.

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Resolving Conflict at the Office

It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace.

So, as a leader, how do you handle it? Do you sweep it under the rug, or do you deal with it head-on?

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Tips for Impossible-to-Ignore Brochures

Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul.

Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to make sure your brochure isn’t just standing around; it needs to be picked up and read.

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Choosing the Right Paper for Your Next Print Project

People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth.

Choosing paper is one of the first things you should decide on when starting your new project. No one sheet fits every project. Paper is three-dimensional and makes all the difference in how your project turns out.

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