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How to Become a Great Leader

Great leaders motivate employees to be productive to reach personal and shared goals.

hey increase employee happiness, engagement, and retention. Great leaders lead to company success by growing sales and profits. Leaders are not born but made through hard work and experience. Find out how you can become a better leader.

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The Importance of White Space in Marketing

There’s a common misconception in marketing the more elements on the page, the better the marketing.

But, that’s not the case.

White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.

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10 Ways to Show Appreciation to Your Employees

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?

According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.”

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8 Direct Mail Mistakes to Avoid

You know you need to do direct mail.

ou know you need to do direct mail.

After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent.

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Increase Your Marketing Efforts with Print

One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis.

In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar techniques get ignored entirely.

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How a Target Audience Can Save You Money

A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns.

Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money.

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Resolving Conflict at the Office

It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace.

So, as a leader, how do you handle it? Do you sweep it under the rug, or do you deal with it head-on?

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Tips for Impossible-to-Ignore Brochures

Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul.

Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to make sure your brochure isn’t just standing around; it needs to be picked up and read.

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