Blog

Lol! The Pros and Cons of Adding Humor to Marketing

Getting people to laugh can be a highly effective marketing strategy.

However, before you jump right in, it’s imperative to decide if humor in marketing is right for you and your business. After all, the best marketing is engaging, memorable, and shareable. Humor, when done correctly, checks all these boxes.

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Be the Best at Customer Service

We all work in customer service to some extent…it just depends on who the customer is.

If you’re in an office, it’s your boss who is the customer. If you’re in retail, it’s the shopper who is the customer. And the list continues. So, it bears repeating that customer service is important.

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Spot UV Coating Makes Your Images Pop

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle.

But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed.

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Are Your Meetings Worth Attending?

When asking employees what makes a meeting worth attending, 62% said “clear,” “specific,” “defined,” and “concrete” information should be given.

This may sound like basic information, but many bosses hold meetings that are contrary to these terms. So how can you ensure you’re not making this mistake?

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How to Flourish: Focus on Personal Growth

We don’t always talk about personal growth, but it should be the topic of conversation or at least the topic of thought. How do we flourish in such a busy world? Here are ten steps to encourage your growth.

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Re-evaluate Your Time Management Skills

Time management is something we all strive to improve.

When you think you have it down to a science, a big project comes along and stretches us. But we all know that time management is the key to being successful.

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Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for.

According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It affects consumers, employees, and shareholders.

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Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for.

According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It affects consumers, employees, and shareholders.

Read More »

Hard vs.Soft Selling

Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations?

Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business.

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5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life.

Business hasn’t been excluded from that effect.

That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can help, and you’re available for them.

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