Winning the Name Game: What We Can Learn from the World’s Stickiest Brands
February 2, 2021 No Comments
Have you ever wondered how the most iconic brands got their names?
The Lego story is as elegantly simple as the blocks themselves.
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Simply Irresistible: Best Practices for Writing Compelling Lead Magnets
January 12, 2021 No Comments
Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?
Craft First-Class Flyers with 4 Quick Tricks
January 8, 2021 No Comments
For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age?
4 Design Trends to Watch for in 2021
January 5, 2021 No Comments
2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Expand Your Market: 15 Ways You Can Use Direct Mail to Sell in 2021
January 4, 2021 No Comments
Life is noisy.
In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!
BIGGEST INITIAL PRINT FOR A FICTION BOOK
October 15, 2019 No Comments
Highest Initial Print Run For a Fiction Book: When J.K. Rowling’s Harry Potter books were published, they became more than just fiction–the franchise’s influence stretched
INTERESTING FACTS BEHIND POPULAR POSTERS
October 15, 2019 No Comments
Did you know just for how long has the graphic posters been around and in our daily lives? First invented for advertising, signage and state