When it comes to business writing overall, how do you measure up?
Overall, businesses spend $3.1 billion on remedial writing training for their employees annually. We’re not offering a class, but we have compiled a list of professional writing tips to aid you in your business communication.
Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few.
This is over 14 weeks, per person, spent not actually working. You might be wondering if there is anything you can do to become more focused. We’ve compiled a list of 10 steps you can take to ensure you’re working smarter, not harder.
Developing a strong brand isn’t as easy as others think.
It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.
Whether you’re starting a business, you’ve been around for 100+ years, or you’re somewhere in between, it’s important to conduct a competitive analysis.
A competitive analysis allows you to see gaps within the market that you can take advantage of. You can find ways to improve your business, create a better marketing strategy, and ultimately produce a stronger business.
James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward.
This method shows readers how they can also form habits. Luckily, Clear’s formula can be applied to business.
Want to know your biggest asset?
Engaged customers.
The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%.
They say every business has three types of customers.
There are price-conscious people – clients who will leave if they find a better deal. There are fence-sitters – those who like your brand but could be persuaded to go elsewhere. And there are loyalists – people who are willing to pay more to maintain a relationship.
In a world besieged by digital noise, there is something refreshing about collecting your mail.
Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures.
Though few people like it, change never stops.
Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.”
Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.
In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.