Did you know the colors you select for your flyers can be the difference between them getting noticed or not?
If you’re planning your next flyer design, we have a few combos (and the theory behind them) to help you get more eyes on the page.
Why It Matters
Brands don’t have much time to make an impression. Most people judge products or services within 90 seconds, and up to 90% of that assessment is based solely on color. If people have limited bandwidth to absorb a flyer, you can’t neglect how the colors come across to them.
3 Fresh Color Combinations to Shake Up Your Next Flyer Design
Baby Blue & Peach
Light colors have a way of lifting people’s spirits by introducing some softness to the eyes.
Pastels have been a significant design trend as of late, mainly because bold and brash colors can be hard to look at for too long. They might attract some notice immediately, but the effects can be offputting with more than a minimal glance.
Light blue and peach look beautiful together because they play off each other’s natural tones, and their beauty throws the focus on the text without diminishing the design’s visual appeal.
As your brand likely already has preferred colors, consider how a different color palette could be used for whatever you want to advertise. For instance, if you’re having a soft launch of a new product, this could be a perfect selection.
Gradient Green to Purple
Gradient designs are excellent for making your flyer eye-catching without being too obvious.
The blend of colors in different hues draws your sight into a specific direction and prompts people to read the words too. So in much the same way as you’d want to stare at a rainbow, the color theory is that your eye is intrigued by how one shade harmonizes with the next.
While you can pull this off in various combinations, green and purple are complementary colors. The high contrast will pop, and you can use the intermediate section to lessen the intensity of the colors.
With the two brightest colors at opposite ends of the spectrum, you can imagine that the words in the middle will stand out even more.
Cherry Red and Gold
Red and gold colors are typically associated with luxury and are typically standouts wherever they’re placed.
Highly recommended for flyers that will be posted in crowded spaces, this energetic and passionate combo would be excellent for brands that are passionate and ready for action.
If you want to play with this color combination without overwhelming the view, consider how a stark white background and hints of cherry red and gold could make an impression. This option still plays up the luxury angle but may have more impact if used sparingly.
Flyer color combinations should, in part, reflect the overall branding sensibilities you’ve already chosen. However, just because your logo, fonts, and graphics are always in the same color scheme doesn’t mean you can never mix things up.
If you want to experiment with a new flyer design, use these color combinations to inspire people to take a fresh look at what you can do for them. Or contact us to help you develop a unique color combination that perfectly fits your brand!