Don’t you wish you could read minds? That would make marketing so much easier.
But it’s not possible, or is it?
There are some legitimate ways you can get inside the minds of current and potential customers. Take a look at the top three ways to do this.
3 Top Tips to Get Inside the Mind of Customers
1. Talk to Your Customer Service Representatives
Customer service staff have the inside scoop into what customers want and need.
Interview them to find out what customers are calling about, what issues need to be resolved, and what products are the most popular.
Here are some sample questions to ask your customer-service employees.
- What expectations and disappointments did customers express?
- What improvements did customers want?
- What value were customers hoping to find, and what price were they willing to pay?
2. Analyze the Data
You probably have spreadsheets of data and information on your customers’ buying habits.
Take a look at these carefully.
Are there certain times of the year when they buy certain items? Decipher their buying habits and then reach out to them on their timetable. Finally, make sure your offer is compelling.
3. Do Spy Work
Go to social media sites you think your customers are frequenting.
Dig in and learn about who they are and what they’re trying to achieve by using your product. See what you uncover.
Where would you turn to find help for your issues? Hopefully, you will learn what customers want. Then, by aligning your goals with theirs, you can improve customer communications and make sure you’re focusing on the right things.
Now you have tools to get inside your customers. First, make sure you approach them consistently and effectively. Most people need to see your business message seven times to get a response. Keep knocking on those proverbial doors.
And when it comes to using this information to reach your customers using the printed word, trust us to get the job done right. We go above and beyond to make you succeed.
Check us out today!