There’s a common misconception in marketing the more elements on the page, the better the marketing.
But, that’s not the case.
White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.
It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?
According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.”
You know you need to do direct mail.
ou know you need to do direct mail.
After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent.
One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis.
In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar techniques get ignored entirely.
A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns.
Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money.
It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace.
So, as a leader, how do you handle it? Do you sweep it under the rug, or do you deal with it head-on?
Promotional calendars are an ingenious marketing tool to target loyal and prospective customers.
Engagement marketing places the customer at the center of the picture.