In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others?
Here are some great writing tips to help your newsletter get the attention it deserves.
1. Figure out who your audience it first.
Are you sending the newsletter to prospective customers? Or are you sending it internally to your staff? This will determine the tone of the language you use, be it formal or informal.
2. Determine the voice you want to use.
Most of the time, it’s best to write as if you are writing to a friend. Use a more casual tone so that everyone feels welcome to read it.
3. Keep it short.
Don’t over-write. Figure out your message, then tell it in as few of words as necessary to get the point across.
4. Organize your articles.
Put the most important article first, on the front side of the newsletter. Then add the following essential articles.
5. Use pictures and graphics.
Insert some visual aids in your newsletter. No one wants to read something that is packed full of tiny print.
6. Make sure there is some white space.
Don’t pack it full of text and graphics. The eyes need to have a break, so make sure to leave some space without anything in it.
7. Pick articles that other people will care about.
It might be interesting to you and your staff, but how does it relate to your readers? Think about it from their viewpoint. How will your article help them? Then write what will capture their attention and keep them reading.
8. Add a call to action.
Be sure to list your contact information on the newsletter so they can contact you to get more information.
Whether you are an expert or a novice newsletter creator, we can help get your message out. We offer excellent graphic design and printing to make sure your newsletter gets read. Contact us today!