What’s little, powerful, and packs a real punch?
A postcard from you!
Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away.
It’s right there, in the pile of envelopes, shining through with full color and catchy wording. If you haven’t thought of postcard marketing in a while, or ever, here are a few ideas to help you on your postcard journey.
6 Tips for Effective Postcard Marketing
1. Hone Your Message
What message do you want to get out? An event? A sale? A thank-you? A new product?
Be specific about what the purpose is, and stick to that message. You don’t want to try to promote everything at once on a postcard. Think about what your best, most immanent message should be.
2. Research and Determine Your Size Options
It’s common to use oversized postcards as well as regular postcards. What type of impact do you want to have?
Are you having a BIG event? Then go BIG on your postcard size. If it’s more of a personal message, a regular postcard will do just fine. It also depends on your budget. A larger postcard costs a little more, but its impact is much more significant.
3. Perfect Your Design
Your design means a lot.
Pick a design that has your message front and center. You want to have an organized design that represents your business.
Work with a graphic designer to come up with a gorgeous design that no one else has.
4. Headlines Matter
Write a headline that is clear about what you are offering or trying to say.
Make it fun, clever, or serious. Just be consistent throughout the postcard. If you are silly, stay silly. If you are urgent, keep the tone urgent.
Need help? We can offer you some suggestions.
5. Include a Call to Action
Tell the customer what you want them to do next.
Don’t leave it up for them to figure out. Ask prospects and clients to come into your store, call your business, or check out your website.
Whatever it is you want them to do, tell them.
6. Think of Your Audience
Who will be receiving the mailer? Will it be to future customers or someone familiar with your business?
If it is going to prospective customers, be sure to say what you do in a short, concise way. No need to get wordy, but be sure to tell customers what you do and what you offer.
Whatever direction you choose, whether an oversized postcard or a traditional one, we can ensure you will come out swinging.
We will help you succeed in your marketing efforts when it comes to high-quality printing and design. Connect with us today!