Want to know your biggest asset?
The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%.
They say every business has three types of customers.
There are price-conscious people – clients who will leave if they find a better deal. There are fence-sitters – those who like your brand but could be persuaded to go elsewhere. And there are loyalists – people who are willing to pay more to maintain a relationship.
In a world besieged by digital noise, there is something refreshing about collecting your mail.
Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures.
Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.
In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.