James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward.
This method shows readers how they can also form habits. Luckily, Clear’s formula can be applied to business.
Want to know your biggest asset?
Engaged customers.
The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%.
They say every business has three types of customers.
There are price-conscious people – clients who will leave if they find a better deal. There are fence-sitters – those who like your brand but could be persuaded to go elsewhere. And there are loyalists – people who are willing to pay more to maintain a relationship.
In a world besieged by digital noise, there is something refreshing about collecting your mail.
Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures.
Though few people like it, change never stops.
Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.”
Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.
In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.
If you’re looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram!
Instagram is a cost-effective marketing tool that houses many resources to help your business grow.