Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel.
It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.
Enter QR Creativity
In this micro-attention age, QR codes can catch the fleeting attention of your audience by adding both efficiency and quirkiness to your designs.
Today’s customers love to actively participate – not just passively consume – so why not take people on a “digital scavenger hunt” you’ve created by leading them to a URL for your landing page, a direct link to your social media page, or to retrieve personalized texts from your team?
While many QR codes are bland, they don’t have to be. Here are just a few out-of-the-box ways businesses are using printed QR codes to build bridges with clients:
WiFi Network Sharing
Want to make your network accessible and convenient for your guests?
Simplify this step by building a QR code that allows them to connect to your WiFi with just one scan. Instantly connect users to the network and make their lives more simple and stress-free.
Gifts are a treat, but surprise gifts are even better.
When you want to thank a VIP customer or impress a first-time client, offer them a printed thank you postcard with an unexpected giveaway they can access by scanning the QR code. This builds emotional engagement by adding both participation and a greater level of surprise.
Try replacing bulky tri-folds with simple table tents or bookmarks when you want to keep your menus crisp and current.
Customers can scan the QR code to read the full menu, view seasonal or daily specials, or even pay after completing the order.
When you ship goods to your client, offer a discount if they complete a quick survey after scanning your QR code.
Happy clients are more willing participants. Grab them on the spot as they unbox their new purchases!
Die Cut Overlays
If you use plain brown gift bags or simple white boxes, you can add color and charm with die-cut labels that double as a funky patterned QR code (like this playful QR valentine).
Who says beauty and functionality can’t co-exist? Have some fun taking people on “the code less traveled.”
Why live in the monochromatic when you can design in color?
Modern QR code generators allow you to add zest to your QR code based on your aim, style, and brand theme. Some software even allows you to choose patterns, build logos or faces into your code, or add sophisticated gradients.
Bridge the Gap Between Print & Digital
Nielson found about 56% of consumers rely on printed matter for sales information, specifically when seeking information on a purchasing decision.
Print is seen as a concrete, reliable source, especially for prospects nearing a decision. By including QR codes in print marketing, you increase the potential for landing a valuable client. Consider using QR codes for:
- Product packaging, invoice stuffers
- Printed menus, business cards, or rack cards
- Store promotions with discounts available at checkout
- Promotional games, puzzles, or scavenger hunts
- Stickers for merchandise, packaging, displays, or cards
Increase your conversion rates while coaxing prospects further down the sales funnel in a fun, effortless manner.