Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design.
The raw material that words represent is more than just semantics, and graphic artists have many options for exploring the power and symbolism of unique words in design.
Here are three ways you can weave words into the visual elements of your design.
Every person has go-to brands for the things they buy – from their car and their phone to their coffee, cosmetics, or slippers.
And behind every brand is a company people know and love. When you want to attract people to your brand, it starts with building the personality of your business. Successful companies give people hope or a vision: their brands represent a cultivation of we could be.
More than 40 years ago, Dale Miller conducted a study that compared two groups of executives.
One group was identified by their colleagues as highly effective and ready for promotion. Individuals in the other group initially seemed promising but were later deemed unready for an advanced role.
Have you ever heard the expression, “a picture paints a thousand words?”
It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or design specialist, it is important to employ tactics that add power and clarity to your communication.
In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to reality while remaining sensitive to the challenges of this era.
Today’s consumers appreciate businesses that prioritize people over products. Research by consumer authority Mintel has shown that as many as 56% of Americans will stop buying from brands they believe are unethical. Additionally, in a global survey, 91% of consumers reported they were likely to switch to a brand that supports a good cause, given similar price and quality.
Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter?