Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time.
There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a bit cozier. No problem! A strategic targeted digital ad whisks across their screen on move-in day.
Have you ever run your hand over an antique, textured wallpaper?
With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imagination as it is to your fingertips.
Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts.
Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a paintbrush behind her ear.
From Abraham Lincoln to Winston Churchill, some of the world’s greatest leaders had one thing in common: the fear of public speaking.
Trust builds confidence.
That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer.
Does your brain ever feel tired?
Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per day or around 600-625 ads per person. If you add in pop-ups and YouTube ads, who knows how high the number may soar!
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food.
What is the value of a customer?
What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: