2021

2021

The Power of Storytelling in Marketing

Storytelling has been around for ages.

To this day, people love stories. It unites people while stimulating imagination and passion. Although often seen as a fun pastime, stories usually have a purpose, such as sharing a message, conveying a moral, or telling history.

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Is Die Cutting for Me?

You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism.

You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism.

And die-cutting can do the same for your marketing materials.

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Psychology Techniques to Drive Sales for Your Business

Knowing how the human brain works and what drives people to make decisions is immensely beneficial in marketing.

Luckily, there’s much research and information regarding various psychological tips and tricks to drive sales and expand your business. Here are a few.

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10 Tips for a Memorable Business Card

You’re at a new business or a social event.

You look around in the sea of business people and wonder how to make the best first impression. Then you look down at your hand, holding your business card.

What do you feel next?

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How to Write an Effective Email

Communication is the key to running a business, and writing emails is one major way we communicate.

So it is worth saying that writing a good email is key to getting your initiatives out and in keeping customers happy.

Here are some tips to consider when writing an email.

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Say it With a Postcard

What’s little, powerful, and packs a real punch?

A postcard from you!

Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away.

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Lol! The Pros and Cons of Adding Humor to Marketing

Getting people to laugh can be a highly effective marketing strategy.

However, before you jump right in, it’s imperative to decide if humor in marketing is right for you and your business. After all, the best marketing is engaging, memorable, and shareable. Humor, when done correctly, checks all these boxes.

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Be the Best at Customer Service

We all work in customer service to some extent…it just depends on who the customer is.

If you’re in an office, it’s your boss who is the customer. If you’re in retail, it’s the shopper who is the customer. And the list continues. So, it bears repeating that customer service is important.

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Spot UV Coating Makes Your Images Pop

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle.

But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed.

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